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Credit Unions Are Cool, Too!

Entertaining Microsites

Velocity Credit Union takes the bank-bashing up a notch. They coined the term “schmank” and created an entertaining microsite to describe the act of being mistreated by a bank. The site features several short videos of people describing what being “schmanked” means, as well as a link to Velocity’s convenient online switch kit. The kit offers consumers simple steps to switch from their current financial institution to Velocity Credit Union, including closing accounts and transferring direct deposits.

Real World Testimonials

Linn Area Credit Union has integrated real members into their campaigns to invoke a more personal and authentic take on their credit union. In a video clip available on Linn Area Credit Union’s YouTube channel, credit union member Candy Mitchell describes the connection between her family and the close, hometown environment provided by Linn Area. This sincere and localized approach won over a lot of younger adults, and even took the top award at CUNA’s 2011 Diamond Awards.

What Does It All Mean?

This is just a small sampling of the ideas credit unions are conjuring up. These campaigns may add fuel to the “banks vs. credit unions” fire, but the important thing to remember is the message behind these marketing tools. Are these ideas simply gimmicks used to tap into a significant number of new customers, or do they represent the refreshing and innovative service a credit union can provide to a younger market? Only you, the consumer, can decide.

Give credit where credit is due,

Danielle Belfatto, Karma Contributor

Is your credit union cool, or behind the trend? We would love to hear all about it in Credit Karma’s Reviews!

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