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Don’t let bad spelling on your website ruin your business says web content specialists Speedie Consultants
With research showing how a single spelling mistake can cut online sales in half, potentially costing UK businesses millions of pounds every year* web content specialists Speedie Consultants are urging businesses to make sure that their website content is up to scratch.
Figures published last month from the Office for National Statistics showed online sales in the UK hitting £527m per week. Yet – according to an article on the BBC website* – this figure could be double if businesses made sure there were no spelling mistakes on their website.
Jason Hulott, Director from Speedie Consultants, says: “Your website is your shop window, and first impressions count. If people see bad spelling or a general lack of attention to detail on websites, it can lose businesses sales, as it makes them look less credible. People already have enough worries about online security, and a website that appears less professional, due to typographical or grammatical errors, can be a real turn off.
“It doesn’t matter whether you are a small business or a big brand, bad spellings on a website can have a huge impact on a business. With potentially literally millions of pounds being lost in revenue each week, website owners need to go back to basics and make sure that their copy is error free”.
“We currently provide over 1 million words per month of web content to clients and it might be better for your revenue stream to have your copy written by specialists such as ourselves.”
*BBC News, 14 July 2011
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