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Facebook – ideas to build your fan base

So you have a facebook fan page – now what?

Well, now you have to promote the fact is exists just like any other web property. 

Here are some ideas to build your fan base.  Remember try and get to the magic 25 as soon as possible so you claim a friendly link – MAKE SURE YOU HAVE A FRIENDLY LINK before you start buying any print with your facebook address on it.  A friendy link allows you to shorten the url to something easy to remember and brandable.

Some of these tasks will apply to you, others won’t. Simply pick what fits. Most of this section is a one off activity – this will start to drive you some fans.

  • Add all staff to company fan page
  • Post a link for your personal profile to your fan page
  • Add a link to your fan page from your contact us page on your website
  • Add a link to your fan page on your LinkedIn and other social media sites you are a member of
  • Get to the magic 25 members then claim your “friendly url” – this will make it easier to market on print materials
  • Send out emails to all clients to share fan page
  • Add Fan page link to all outgoing email
  • Add a Forum post on any forums you are a member of asking for Fans
  • Add a link to your fan page in your Forum signature
  • Add a post on a LinkedIn group you are a member of asking for Fans
  • Add a Blog post to share the fact you know have a fan page – sell it to them – What will then see , what do you hope to achieve with it
  • Add the Facebook fan box to your WordPress Blog
  • Integrate blog RSS feed into Facebook via the notes section
  • Do you have an office? Add a flyer or poster in the window
  • Add a link to your Facebook fan page on your business cards
  • Do you run print ads? – If so add a link to your Facebook fan page
  • Add a bespoke branded landing page using an app such as MyTab or Pagemodo
  • Add photos of staff, logos, and or office
  • Add Video
  • Use Facebook Ads to buy in a number of relevant fans to get your numbers and community started

Hopefully this will get you started and get you to the 25 you need to claim your friendly link.  Beyond 25 likes, it is promote, promote, promote and content, content, content.

Make sure you are consistently doing something on your fan page to add value.

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