Using Wufoo For Lead Generation

Do you do lead gen? If yes then you should pay serious consideration to using Wufoo.com for your forms. Right, now we have that out of the way lets look at what Wufoo is. From their website:

“Wufoo strives to be the easiest way to collect information over the Internet.”

Well, how well do they collect information, and how easy is it? They do both splendidly. Here’s a few features that make your lead generation that much easier:

Total control over form fields. They’re edited in a simple to use visual form editor
Total control over the styling of the form
Incredibly easy to alter the forms even once you’ve put them on your site. This makes testing easy
To integrate them into your lead gen page it can be as easy as copy and pasting a few lines of code
Ability to send automatic confirmation emails. That’s to yourself and to the person who just filled in the form

The plans start at free and go up from there. All the different levels are competitively priced as the product is positioned for consumers rather than a B2B offering — even though it’s suitable for both.

There are also advance features that allow you more control of the data. However most lead generation won’t require this. You’ll be able to use the visual editor, cut and paste the code, and then get the data either by email, RSS, or CSV export (or directly from a database if you go down that route).

And talking about advance features there are also APIs and the ability to hook your form up to a number of third-party services; such as MailChimp — adding the lead instantly to a mailing list.

An example

A form for a leading nightclub in London called China White:

On the image you’re able to see a custom logo at the top, this can be changed to anything desired. You can also see the use of the different types of input, ranging from standard text, to a date picker, to radio buttons — Wufoo is very flexible and has most every input desired. There’s also the red asterisks that indicate a compulsory field; whether a field is compulsory or not is your choice.

Summary

The level of flexibility, ease of use, and speed at which forms can be created and edited make Wufoo a must-have in any lead generation campaign. And even if you’ve got advanced requirements the chances are that there’s a way to get Wufoo to work wonderfully, and profitably for you.

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