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What are the benefits of submitting online PR?

You may wonder what are the benefits of submitting PR online and perhaps feel that it isn’t something that you wish to focus on. However, issuing a press release (PR) online is more than building brand awareness. It can be a cost-effective, quick way of reaching a mass audience and driving good quality links back to your website, as well as giving your business credibility.

Unless you run a Marketing or PR agency, you may think that running an ongoing PR campaign is something that is all or some of the following:

  • expensive;
  • time-consuming;
  • not something that your business needs to focus on.

However, potentially, all these perceptions are wrong. As highlighted above, an online PR campaign can bring your business many benefits – and, done right, it doesn’t need to be a costly and time-consuming exercise. You can even do it yourself, for no or a very little cost!

Let’s look a bit more closely at how issuing your PR online can help increase traffic to your website, as well as build your company’s reputation.

Getting good quality links There are a number of PR submission websites – many free and some which offer different levels of paid for services (which can start from as little as around £30 per release) – which distribute your PR for you to literally hundreds of news sites.

A mix of using one or two paid for services plus the free PR distribution services can give you mass reach, with many of the sites that publish your PR linking back to your website.

This can be a natural way of building good quality links.

Credibility Having your PR online also means that you can build up your company’s credibility as well as brand awareness, whether your PR is a comment on industry issues or about product or service enhancements.

Time and cost If you want to run your own online PR campaign, you don’t need to devote a massive amount of time to doing so. It can be as simple as you writing 300-500 words that are relevant to your industry of your company’s offering and then spending a little time submitting your release to a number of sites.

You don’t even have to use the paid for PR distribution services if you have no money to spend, but doing so will usually get your story appearing in the Google or Yahoo! news sites within a day or two, depending on which service or services you use.

PR production and distribution Of course, if you feel that your literary skills are lacking or you’d rather someone manage your online PR production and distribution for you, then there are companies that can help, providing the whole service from as little as £250 per release (as at October 2010).

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